Rebirth 2008: I Can Make Money Reading

Chapter 34 The money-making branch line plan

Mu Yang probably had a direction, but he was still interested and asked his classmates: "Li Ming, why do you think milk tea can make money?"

Li Mingdao: "The investment threshold is not high, the floor area is small, and the cost of a cup is only how much. It sells for at least five or six yuan, and even sells for more than ten or twenty yuan. If a store sells a hundred cups a day, the gross profit is also seven or eight. One hundred."

Li Ming's explanation, some students don't agree with it: "Pearl milk tea has been popular for a long time, the competition is fierce, and it is not easy to make money in this business."

"If the business is good, it will definitely make money. Boss Mu, do you want to open a milk tea shop?"

When Mu Yang asked this, the students discussed more intensely.

It is impossible for a milk tea shop to continue to be popular, but as long as a store can be popular for a year or two, with a large traffic flow, it can sell hundreds or even thousands of cups a day, and it can earn thousands of dollars a day.

In this way, a store earns millions of dollars a year.

Hiss, it was terrifying.

Mu Yang knows that some milk tea shops with hot business can earn millions, which is not an exaggeration.

He is not familiar with the operation of milk tea shops, but he drank a lot and was forced to buy them.

Going shopping with your girlfriend, how can you miss a cup of milk tea or a glass of juice.

Thinking of this, the milk tea shop that Mu Yang went to with his girlfriend recently only sells milk tea, unlike the emerging model of "milk tea + freshly squeezed juice + other milk tea" in seven or eight years, and the Internet celebrity milk tea shop in 2022 , and added soft European packages and various fun ways to play.

New internet celebrity milk tea shop?

A new type of milk tea shop that only appeared a few years later!

Mu Yang suddenly thought of Naixue, this is different from the general milk tea shop of about ten square meters, but a milk tea shop of hundreds of square meters.

The scale of this market is very large. It is said that Naixue raised 400 million US dollars in 2019, accounting for only 10% of the shares, but how many stores does it have?

Naixue’s tea has a total of 349 stores, which is equivalent to a valuation of about 9 million to 11 million US dollars per store.

There are also HEYTEA and other milk tea brands, and there are only a few hundred stores, but in terms of financing, the market valuation is tens of billions of yuan.

Mu Yang bought Naixue milk tea with his daughter-in-law in his previous life, and discussed that his family’s store of about 200 square meters was worth tens of millions. He thought it was a joke and felt very exaggerated, so he had some impressions.

They came to a Naixue store, which covers an area of ​​two to three hundred square meters, and the decoration is novel. There are dozens of people queuing up outside the store. There may be renters queuing up, but there are still a lot of customers.

It is not an exaggeration for such a store to sell two to three thousand orders a day, and the unit price of milk tea is not cheap, 17-35 yuan per cup, plus other food, the per capita consumption of 30 to 40 yuan is normal, and the daily turnover can reach 60,000 to 70,000 yuan , the annual turnover is not less than 20 million yuan, and the gross profit is about 10 million yuan.

It is normal for such a store to be worth tens of millions, and 60 to 70 million must be too high.

Of course, it does not mean that a store can be worth so much money, but that the brand value is premium, and the biggest reason is capital hype.

Moreover, there are only a few stores with hot business, and many stores are losing money.

Otherwise, one store is worth 10 million US dollars, so why not open 10,000 stores, wouldn't it be worth hundreds of billions of dollars?

Mu Yang hates capital hype!

But if he doesn't do it, others will!

It's better to grab this big cake and use the funds to develop national industries.

Like the slow development of the machinery industry, a lot of money is needed to support it.

Such a big cake is in front of your eyes, and it is currently a 2.0 milk tea shop, and there is no Internet celebrity shop with the 4.0 model in the future.

The threshold is very low, mainly relying on the rapid expansion of the capital model to occupy the market.

Back to the topic of milk tea, Mu Yang wanted to make milk tea on a whim. He didn’t have experience in this industry, so he didn’t do it right away. He needed to do research first to see if it was suitable.

"Investigate first, and have this plan."

Mu Yang didn't hide anything from his classmates. He needed someone to help with the investigation, so it would be more convenient to just ask his classmates.

"Boss Mu, if you open a shop, can you go to work?"

A classmate asked, and as soon as he finished speaking, another classmate despised him:

"Don't look ugly, it will affect the taste."

"Go away, you wretched man."

The students gathered around ranged from a few people at the beginning to twenty or thirty people. After the class meeting, it was rare to find a topic to talk about, and the students were very interested in making money.

The students still admire Mu Yang's ability to make money.

The class leader can organize orders in the class, but the students feel that Mu Yang is already at least one grade above the class leader, and there must be a way to make the students make money, that is, to gather people with one sentence.

These students are right, the clerk of the milk tea shop must be a young girl or handsome guy. If Mu Yang wants to hype, he must have his own characteristics. The women must be beautiful, and the men must be handsome. Book.

But when the capital is hyped up, the salary of personnel is nothing.

In fact, many milk tea shops invite cheap students.

Mu Yang said: "I want to find some people to help me investigate, and they will be paid. Are you interested?"

"Mu Yang, how much money do you have?"

"Boss Mu, I'll go, count me in, it's okay to be on vacation anyway."

"Whatever to grab, there is a priority in queuing."

As soon as Mu Yang said that there is money to be made, the classroom immediately boiled over. Some students who were reading just now also gathered together, including those few girls.

Wang Hai helped Mu Yang earn more than 10,000 yuan in a month, and the classmates in the class were all envious.

Seeing that the students gathered more and more, Mu Yang was a little helpless, why did he bring it up like this.

After thinking for a while, he walked up to the classroom podium, knocked on the table, and shouted: "You guys are really too enthusiastic, please be quiet first."

After everyone calmed down, Mu Yang said, "Everyone, don't get excited, the salary is not high."

Where there is profit, there is no trend.

Mu Yang is someone who has experienced it and is familiar with the weaknesses of human nature. These college students can't avoid vulgarity, and they also need to eat, drink and wear.

Many students heard that Mu Yang said that the salary was not high and their interest was low. They thought they could earn thousands of dollars a month, or even over ten thousand.

Mu Yang noticed the expressions of many students in the audience, he just wanted to exclude some students first, this kind of students have not been beaten by the society, and they are not prudent in doing things.

Still continue to say, the tone is solemn: "But since I am asking someone to help me investigate, I must pay the salary.

But I have a few requirements. The ugly words are at the beginning, so as to avoid conflicts and classmates can't do it.

If you think you can do it, do it without forcing it. According to the company's practice, the two parties sign a contract to do things well according to the requirements, and I will pay. "

"First, we need to conduct an on-the-spot survey of the hottest milk tea shops in the local area, not just the milk tea shops, how much is sold in a day, what is the hottest milk tea, what is the price, how much is sold, and how much it takes to make a cup of milk tea. time;

Second, if the local business is in the middle, it is necessary to check how many companies, what is the sales volume in a day, where is the store opened, and what is the sales volume at each time period.

Third, in the provincial capital, several investigators are also needed to investigate the layout, sales, and taste of the local milk tea shops, and if they open a shop, which location is better and what the rent is.

For each city, I need the actual data of at least five stores.

Don't cheat, don't copy data from the Internet, those survey data have reference value.

However, I have doubts about the credibility of these online data. After the year, I will prepare a survey report and send it to me. It is best to attach photos of the survey. The survey fee is 1,000 yuan, and 500 yuan can be paid in advance.

If you find valuable information, such as valuable and distinctive formulas, creative packaging, raw materials and other key information, I will give extra rewards.

If you are interested, you can come to me to sign up, as long as there are 20 people. "