Today's young people, when it comes to animation, they think that domestic production is not good, and Japanese animation is the best.

In fact, domestic animation once had a very glorious period.

In 1950, the Wan brothers and 22 key members established the art team of Shanghai Film Studio.

In just a few years, it has grown into a team of more than 200 people, and has launched excellent animated films such as"Why Are Crows Black","The Magic Pen" and"The Proud General".

These works have frequently won awards internationally, and they were the world's top team in the animated film industry at that time.

In 1957, with the Shanghai Film Art Group as the core, the famous Shanghai Art Film Studio was established, which is also known as Shanghai Film Studio.

In the past 10 years, hundreds of excellent animated films have been released, and innovation and improvement have been continued.

In 1960, a 15-minute animated short film"Tadpole Looking for Mom" was produced using ink techniques. It amazed the world and won many of the world's top awards.

Moreover, Western animation filmmakers at the time were completely puzzled by this type of animation and were shocked and dumbfounded, including the now famous Disney.

In the following years, SMI released world-class movies such as the classic animation"Havoc in Heaven" and"The Peacock Princess".

After 1966, affected by the movement, the animation industry was at a standstill for a time. However, after the movement, the animation industry was brought back to order and exploded again.

Because"Nezha: The Devil Boy Comes to the World" has made many young people born in the 90s and 00s know the classic animated film"Nezha in the Sea", which is the most classic masterpiece among them.

《"Nezha Hao Hai" has so far been one of the peaks of domestic animated films (the other peak is"Havoc in Heaven"). This work symbolizes the highest level of the animated film industry at that time.

Even at this time, the level of domestic animated films is still among the best in the world, no worse than that of Nippon next door, and even much better.

The famous Hayao Miyazaki is particularly fond of"Nezha Hao Hai".

Unfortunately, by 1984 the animation industry had undergone tremendous changes.

Under the premise that economic construction is the core of everything, Shangmei Factory has received less and less allocations, while external capital has poured in in large quantities, and wholly-owned or joint venture OEM companies have emerged in large numbers, making the competition for talents particularly fierce.

Driven by high foreign salaries, a large number of outstanding animation talents have been lost to foreign countries or foreign-funded companies. In just a few years, domestic animated films have lost their competitiveness.

Although many domestic animators were unwilling to give in at that time and successively launched excellent works such as"Black Cat Sheriff","Tales from Heaven","Calabash Brothers", etc., some outstanding works could no longer withstand the impact of capital in the great era.

Domestic animation has completely fallen from the altar, from being the best in the world to being third-rate, or even inferior.

Nippon Animation, on the other hand, relied on its huge capital to make rapid progress and launched animation works that were popular in Asia and even the world, becoming a well-known animation power.

So much so that when the younger generation mentions Japanese anime, they think it’s awesome.

When it comes to domestic animation, I feel like rubbish, and my words are full of deep contempt.

Invisibly, a large number of elite elements were cultivated.

This situation lasted until the release of"The Return of the Great Sage" in the previous life, and the domestic animation industry showed a glimmer of hope.

This animated film has many shortcomings, but it can be regarded as the most successful animated film in the past ten years or so.

The box office was not high, only 950 million, but it gave domestic animators a reassurance.

Let them know that as long as they do animation well, they can get good returns.

So much so, that after"Nezha: The Devil Boy Comes to the World" came out and won nearly 5 billion in box office, director Jiaozi also respected"The Return of the Great Sage" enough.

He bluntly said that without the Great Sage, there would be no Nezha!

Because"The Return of the Great Sage" is the spark for the revival of the domestic animation industry, it illuminates the dark road ahead for latecomers.

Now that he heard that"The Return of the Great Sage" has not been released yet due to lack of funds, Lin Ran was naturally very interested and prepared to contribute.

"Who are you?"

Tian Xiaopeng was surprised to hear that Lin Ran was interested in his movie.

Tian Xiaopeng, who was busy with his movie all day, did not recognize Lin Ran.

"Xiaopeng, his name is Lin Ran, is also a director."Genius" and"Charlotte" are the works of Lin."

Jiang Lu introduced with a smile.

"ah?"

Tian Xiaopeng was stunned for a moment. He didn't expect that the handsome young man in front of him was Lin Ran, the director of"The Tuner" and"The Genius Gunfighter".

Then he said with some excitement:

"Hello, Director Lin, I particularly like your"The Tuner" and"The Genius Gunner".

I've been too busy recently, so I haven't gone to the cinema to watch"Charlotte" yet. I saw a lot of recommendations in my circle of friends, and I thought I'd watch it when I have some free time."

"Hello, Director Tian."

Lin Ran smiled and shook hands with him.

"Xiaopeng, Director Lin is a talented director. Please tell Director Lin about your movie and let him give you some suggestions."

After saying hello, Jiang Lu took the opportunity to say

"Mr. Jiang is honored."

Lin Ran smiled modestly.

But Tian Xiaopeng nodded hurriedly and introduced"The Return of the Great Sage" to Lin Ran in detail.

Although Lin Ran already knew the content of the story, he still listened very carefully.

After listening, he said:"This The story is very interesting, the characters of Dasheng and Jiang Liuer are very distinct, and the adaptation is very good."

"Alas, it could have been better, but due to lack of funds, the scene of Da Gao Chao at the end had to be stopped abruptly. Tian

Xiaopeng sighed.

"Director Tian, how much funding do you still lack? I invested. Lin

Ran smiled and said

"ah?! Director Lin, are you really willing to invest?"

Tian Xiaopeng's eyes widened instantly and he asked extremely excitedly.

From"The Return of the Great Sage"���》There was a lack of budget when the project started. Over the years, he has been trying to attract investment while working on it.

But the results were not good.

Even if you show the finished film to investors, the investors think it's very good, but they are just not willing to invest.

Why?

Because in recent years, only family-oriented animated films in China have made money. Adult-oriented animated films like"The Return of the Great Sage" have always only lost money.

They have developed a fixed mindset.

Just like, when it comes to domestic science fiction movies, most people in the industry think that it is not possible. There is no soil for domestic science fiction movies.

During the several years of production of the film, due to the extreme shortage of funds, Tian Xiaopeng even had to go to his parents and father-in-law to borrow money to finance the filming.

Fortunately, Tian Xiaopeng was extra persistent, otherwise"The Return of the Great Sage" might have died long ago.

"right!"

Lin Ran nodded affirmatively.

"Director Lin, I must remind you that domestic animated films are not popular and you may lose money on your investment."

Although Tian Xiaopeng really wanted to get investment, he still kindly reminded him

"Director Tian, I believe that the audience will support the works that our filmmakers make seriously.

Even if I lose money, it’s not a big deal, just think that I support domestic animated movies!"

Lin Ran waved his hand and didn't take it seriously.

"Thank you, Director Lin, thank you, I will not let you down!"

Tian Xiaopeng held Lin Ran's hand tightly, with tears flashing in his eyes.

PS: This chapter has some popular science content. I hope you don't criticize me for my word count. I think it is really necessary to let everyone understand the domestic animation industry. , and also pay tribute to all Chinese animators who work seriously. I hope that book friends can also try their best to support domestic animated films, so that they can create better domestic animations.

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