Build Madness

Chapter 417 Questions and Answers Brand

Hearing the four words of invigorating the brain and nourishing the kidney, the audience was stunned...

Ge Xiaotian pretended to be calm, bent down to pick up the small bag containing the transparent pills, and put them in his pocket as if nothing had happened, "Oh, this is from my brother Ge Wangwang. He has been tired recently and has a little hair loss. He has a brotherly love, so I will give it to him." I bought two packs to make up for it, but I forgot to hand it over when I went out in the morning.”

"Is this your own?"

"Who said that?"

"Not me!" "Not me!" "Not me!"

Seeing that there was some silence, someone quickly changed the subject, "Mr. Ge, what is the tall building covered by the dust-proof net at the gate of the 21 Xingyue Bay community?"

"This is a secret, and it is also a gift I give to the residents of Xingyue Bay everywhere."

"Can you disclose some information conveniently?"

"Hmm...a spectacle!"

The regular spectacle of the system is very different from the 'super spectacle' that needs to collect data. On the same scale, the resource consumption is only one tenth of the latter.

It seems to be very cost-effective, but it has a fatal flaw and cannot change the 'use'.

Restricted by the times and the technology tree, Ge Xiaotian chose the International Space Station, the Great Firewall of the Internet, the Hubble Space Telescope, the Tourist Center, the Intelligence Bureau, the Research Institute, the Apollo Project, the Manhattan Project, etc., which could not be built. There are 21 single buildings or structures such as the Ben Clock, the Great Lighthouse, and the Great Library.

In order to avoid being too shocking and shocking the whole world, he deleted some structures and adjusted the overall design...

For example, Big Ben, 320 feet, about 97 meters high, belongs to the Gothic style. Not eligible for commercial operation.

‘Oh, it’s true that there are no good ones that are cheap, so they can only be used as decorations. '

The reporters didn't know what this guy was sighing and sighing, "Mr. Ge, as the youngest, most handsome and most potential developer in Huaxia, what do you think about the future development of real estate companies?"

"It's not an opinion, it's just some personal opinions!" Ge Xiaotianxia pulled himself together and faced this topic seriously.

Tiancheng has already gained a firm foothold in Dongshan, but developers from all over China are also stepping into the stage one after another. For example, Dawan has entered Liao Province, Daheng has deployed nationwide, Kewan is planning to cover the Pearl River Delta, Yangtze River Delta, and the Bohai Rim, and Country Garden has launched in Guangxi. District won a complete victory and moved to Foshan...

In this era of money everywhere, in the early stage, developers can’t fight each other for development, but after another ten years, when their respective industrial chains take shape, in order to grab customer resources and build their own brands, it will be a life-and-death situation, for example: Country Garden vs. Shimao, Gemdale vs. Daheng, Sino-Ocean vs. Poly, Greentown vs. Greenland, Dawan vs. Su Ning, represented by the corporate alliance...

Therefore, for the sake of long-term consideration, it is necessary to create some troubles for them, create some resistance, delay the development of the other party, or release some real estate essence.

Big developers must understand it, but small developers may not.

If the latter understand it, rise up one after another, and fight with big developers, it will be wonderful.

Maybe a few years later, all Tian Cheng will face are fresh and fresh faces...

At that time, we will become the godfathers of real estate.

Ge Xiaotian coughed and summed up his thoughts, "Into the new century, Huaxia's real estate industry has entered the buyer's market, or in other words, entered the era of consumer-oriented marketing, officially opening all-round competition in merchandise, sales, and image."

"In the future, the real estate market will definitely be brand-based, and it will focus on providing the public with a reasonable and humane architectural space, and endowing it with a personalized and modern lifestyle."

"And inefficient brand communication, such as project and product name-based publicity methods, will be abandoned. Moreover, consumers will start to feel disgusted by words that are not friendly, such as beautiful, noble, luxury houses, and gardens."

"Borrowing the 'Pareto 80/20 Rule' here, I would like to say that in the future, China's real estate industry will account for 80% of the successful brands, which will be created by operators who only own 20% of social resources. And those who control 80% of the industry operators, but only own less than 20% of successful brands.”

"What does that mean?"

"Brands that have entered the Chinese stage and survived for a long time are doomed to have only a few developers, and the rest can only be shrunk to develop in various places, and even gradually become depressed and ruined. As a result, no one maintains their communities and residents cannot protect their rights."

"Property? They are just managers, not the creators of the entire community, and they are the ones to take the blame."

"So, in the future, when consumers buy a house, the first factor to consider should be the strength of the developer. After all, no one wants to face unfinished projects, runaway bosses, real estate projects that delay the construction period, and substandard products..."

"Therefore, the future of the brand first!"

"Here, I would like to advise fellow developers, if you have an ambition, you should start now to improve your own image and build your own brand, otherwise you will lose your money when all the heroes rise together. One of them, because of your house, is going to be unsold soon."

The reporters took notes carefully and asked again: "Mr. Ge, so you are very optimistic about the prospects of real estate?"

"Yes, it is infinitely beautiful! Just like three years ago, Huaxia's individual housing purchases were only 50 million square meters, but this year, personal commercial housing exceeded 150 million square meters, an increase of 200% in three years, and this year, individual housing is open. After the loan, the capital alone exceeded 20 billion, but it did not exceed 10 billion in the previous eight years, so it can be seen that more people will buy commercial housing in the future, and there will be more than one set!"

"So, linked to the previous question, no matter whether it is a big developer or a small developer, everyone is actually on the same starting line. Whoever builds his own brand first and maintains his own image will be able to stand out from the encirclement, go public, make money, and become This!" Ge Xiaotian gave a thumbs up.

"Mr. Ge, what do you think of future community planning? Should we develop large-scale communities with an area of ​​more than 50,000 square meters, or focus on small communities with an area of ​​less than 20,000 square meters?"

"Large communities are newly developed and have advanced design concepts, but many supporting facilities can't keep up, and later consumers are easy to be put off. Small communities are often built in downtown or traffic arteries, and have complete supporting facilities, but the style of houses and community space , property management, far inferior to the former.”

"But our Xingyue Bay is different. The base is 100,000 square meters, which is a super real estate. We follow the concept of supporting facilities first, and complete everything needed before customers move in. To put it bluntly, it is a new city, just waiting for you to move in! "

After finishing speaking, Ge Xiaotian showed a sincere smile, as if he saw countless developers buying their own buses that cooperate with the Great Liberation, and then introducing their own spectacle, and then... went bankrupt, and Tiancheng took over.

A certain reporter: "Mr. Ge, I heard that Tiancheng plans to launch hardcover houses after converting off-plan houses into existing houses. May I ask which route Tiancheng will take in the future?"

"Hardcover houses do not belong to the Xingyuewan model, and there are no hardcover houses in the 21 communities. Only Canal CBD has this project. In the future, it will be a new brand, and it will face a different market from Xingyue Bay."

A reporter: "Can you tell me more about it?"

"The time is not yet ripe. To put it simply, it is aimed at the business and office level. You can live with your bags and leave when you want. It is similar to an apartment but it belongs to housing. You can buy it at Tiancheng Sales Office, or you can go to Tiancheng Sales Office This type of property will basically not be lost to the outside world, and has a certain value preservation feature, which is regulated by Tianrong."

"Mr. Ge, the ban on the listing of real estate companies has been completely lifted. Will Tiancheng go public?"

"I have money, I don't need financing."

"What about the future?"

"In the future, I will be richer, and I will not need financing."

"..."

Many reporters were silent for a while, "Then what do you think of online auctions?"

"Compliance, legality, and reasonableness are the fundamentals. The Internet is not perfect now, especially when there was a world hacker war some time ago. Some people may operate in the background and take the opportunity to siphon money. I hope that the relevant departments can intervene in the investigation. Well, this is my As Ge Baiyi said, I am not afraid of those people making trouble, I have Tianwei International, I have my motherland to rely on, and I am a serious entrepreneur!"

"However, online auctions are not online lottery. Please carefully distinguish them. Online lottery is a kind of data exchange to avoid multiple sales of one house and make real estate transactions more transparent. Tiancheng is launching this system, and we hope to open it on August 15."

A reporter: "Can you explain to us the concept of 'online signing' in detail?"

"Yes! Before starting the online signing, you must first ensure the safety of the platform, and file with the real estate management department, go through the project online procedures, etc. After that, the customer chooses to buy according to the housing resources released by the real estate company, and then signs the contract. Release information that has been sold or has been pre-ordered."

"In other words, if you trust Tiancheng, you can use this platform to buy Xingyuewan real estate in Jishi in the capital, or buy real estate in Decheng and Qinggang in Jishi."

A certain reporter: "Mr. Ge, what do you think of the fights that occurred during the development of Tiancheng's projects in Weicheng, Yancheng, and Dongcheng?"

"Well, this matter is handled by the security office at its sole discretion. You can consult there. As an aside, I don't know whether it is the courage given to them by Shen Zhipeng or the courage given by Liang Jingru. As a reward, I decided to recruit them after the process is over. Joining Tiancheng, recently I am building a railway in Neobras, there is a shortage of people, food and lodging are included, and there are a few reform camps built by Maoxiong for the Japanese Island during World War II. It is said that tens of thousands of Japanese pirates died of exhaustion. Free to visit..."

Hearing this, Mr. Yu, who was sitting below, greeted the old man to leave, and then the chief secretary, who was sitting in his seat, said, "Thoroughly investigate the online auction and cut the last paragraph."

"Good leader. However, the last part is a bit troublesome... Tianyu is also recording the press conference. That kid Gao Song likes to pretend to be confused. We said it too euphemistically. I guess he can't understand it."

"Then you tell him clearly that this passage can be kept, but the sound must be muted and the subtitles removed."

"know!"

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